Gemstone Blog — Amethyst

Discover how this stunning purple variety of quartz forms, what gives it its vibrant colour, and why it has captivated people for thousands of years.

Explore the history of amethyst, from ancient myths and royal use to its geological formation and modern popularity.

The global gemstone and mineral market continues to evolve, shaped by shifting consumer values, emerging metaphysical interests, and design trends across fashion, jewelry, and home décor. As we move into 2026, retailers looking to stay competitive must not only track what’s trending now, but also anticipate what customers will be searching for next.

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